AAC

University of Memphis Athletics and Altius Sports Join Forces for In-House Athlete Services Department

The University of Memphis Athletics Department is delighted to unveil its groundbreaking collaboration with Altius Sports Partners (ASP). This innovative partnership marks a significant stride as it introduces an Altius General Manager and Athlete Marketing Manager to oversee the operations of the Name, Image, and Likeness (NIL) Athlete Services Department. The primary objective is to elevate the scope of existing and prospective commercial opportunities for Tiger student-athletes. This collaboration empowers Memphis student-athletes with an unrivaled level of support and avenues within the dynamic NIL landscape. Notably, Memphis joins Oklahoma as one of the pioneering institutions to adopt such a comprehensive approach.